E19 8 Reasons We Fail to Keep Our Keto and Fitness Goals

Happy 2018! And what better way to kick it off than talking about goals for the new year, and specifically why we fail at them. Odds are you have dropped a new year's resolution or two over the years (and if you haven't, wow), but have you ever wondered why? Well, on today's episode the guys will answer the why, as they go over the top 8 reasons for failure. Eric has coached a lot of clients over the years, and he shares the 8 most common points of failure when it comes to health and nutrition goals. And really the same shortcomings can apply to any type of goal or resolution.

Starting out with the wrong end in mind.

How do you measure success?

Eric's desire for all bodies to be made with transparent skin.

Clean out those cupboards!

Fail to plan, plan to fail.

What may be the single biggest reason people stop trying.

How and What are pretty good, but WHY takes the keto cake.

Finding the right support.

These are just the tip of the failure iceberg, so be sure to tune in to get the complete list of what NOT to do on your goal-setting journey. Chad summed it up best: Identifying why we fail is crucial to success!


Chad: 00:01 They say a journey begins in a single step, or in my case, one less piece of bread.

Chad: 00:10 My name is Chad and I am your test subjects. I have sought out an expert in the field of nutrition and fitness. I hope it helped me feel better. They call him the biohacker, but I call him eric. I hope you'll join me on a path that leads you and I to optimal fitness as we live our lives in ketosis. This is the life in Ketosis podcast, biohackers guide to optimal body performance.

Chad: 00:44 Hello everyone. My name is Chad and this is episode 19 of my quest to achieving optimal body performance with the man that can get me there, the biohacker himself. Mr Eric Bischoff every episode. I will be sharing my actual results, both successes and failures as Eric teaches me how to apply the principles of keto genetics and functional movement to look and feel fantastic. Just as a reminder, the first five episodes of this podcast or our foundational episodes, so if you haven't listened to those, we encourage you to push pause now on this one. Go back, get your foundation through the first five episodes and then join us here again and today I'm stoked because this conversation was sparked last week from last week, Sunday supper, and we wanted to expand the conversation, the reaction from that initial Sunday Sup, small conversation about this topic, drew in a lot of attention, a lot of questions and people were loving it, so I'm excited to continue the conversation of why do we fail and I'm specifically excited because I want to overcome some things this year, some points of failure on my own and you, Eric brings a lot of knowledge to the table with both experience from yourself and all of the hundreds of clients that you've worked with over the years.

Eric: 02:04 And I too want to overcome a lot of things that I happened to fail. So you mean you're not perfect? Oh No, I have a lot. It's just a lot of work on my end. I had a lot of work. So we're all in this together. Chances are you're going to give us. Are you going to give us some blackmail material? Is that what you're saying? Here? Will go that far. I'm a lot older than southern around a lot of years to make a lot more mistakes than you and I've made plenty. Believe me. Yeah, that's good. I just learned from him so that's why I have some knowledge cause I used to learn from my own mistakes. We're going to dive into it.

Chad: 02:40 I have talked before hitting the record button and I just kinda wanted to prod a little bit so I can keep the conversation going about where he sees failure happen specifically when we're talking about diet, exercise, that kind of stuff. But I think these things, as I was looking over our list, the, the quick list that I made as you and I were talking, these things can apply pretty much any aspect of life, right? So we're going to talk about some really helpful principles here. We're going to talk, we're going to identify where we fail and we're going to talk about solutions and this obviously the solutions is the most important part. Our hope for this podcast listeners is that you will take some of this information and it will change the way you look at yourself at the way that you exercise it, the way you eat and really give you the opportunity or provide an opportunity to change some of these things that may have been coming up for you year after year after year.

Chad: 03:39 So we really, really hope that's what this podcast is for you. And with that, we're going to dive in to that. So, um, the first thing, and, and in fact we're going to flesh this out just a little bit, but this is the topic we talked about, um, in the Sunday sup last week, but setting the wrong goals meaning. So right now we're on goal setting mode, right? And we'd better hope there's all this hype around, around goal setting right now with the new year, but how do we know? And, and, and you know, we talked about last week, oftentimes the problem is setting the wrong goal, not using the right metrics to actually achieve a goal that's obtainable. And that makes you feel like you're progressing, right? And then an example that we used was using the scale and how much fluctuation can happen on the scale regardless of how you feel or how you look. And uh, you know, there's things that can happen there with fat. There's things that can happen with muscle, there's things that can happen with fluid retention that they get in and you're judging your success by that scale. And it's not, it's not true because of the scale fluctuate so much. So tell me this, Eric. What metrics are useful when we are looking at goal setting specifically with health and Diet?

Eric: 05:08 Anyone listening to this podcast? Obviously it has interest in Ketosis. OK. So in Ketosis we were listening for a purpose and doing what is going to be the benefit of being in Ketogenic and Ketosis. So we're dealing with body composition. OK. Obviously we're dealing with fat reduction. A lot of it is to lose that extra body fat and other Metabolic Syndrome, pre diabetes health conditions. OK. So we have that area of goal setting and then we had the other and say, Hey, I am training for racer. I'm an athlete or I'm I going to want to benefit from the ketosis and performance, so we have. That's kind of the big areas that everybody's dealing with were all. We're kind of all on the same page here because we're listening to this podcast and and we're giving the podcast, but you can apply everything that we do with those things into all your other goals in life, your spiritual, your mental, your physical, you know, whatever your goals are.

Eric: 06:12 But I think when I'm dealing with the biofitters and others with goals is just getting them to actually think it through and really ponder what is the most important thing they're looking for. You know, it's at one big thing that we talk about. OK, we have a lot on your plate. What happens when we're never going to have a clear plate of anything? Like, Oh, if I didn't have to work or I didn't have to do this, I didn't have the money or whatever, to attain a goal. You're never going to have a clean plate because everybody's waiting to have a clean plate and say, Hey, I'm going to work on my weight. Everything else is clear. I don't have kid issues. Emotional issues that I don't have this. I have a job, my boss, my I'm, you know, all these other guys are on the plate. You have to learn to accept that you gotta share that plate no matter what because something's always going to come and obstacles are always going to be there, so that's a big issue. It's just realizing you're going to be full a lot of the time when you're trying to obtain this goal, but just keep that goal on the plate. That's what we're working out. So when you're coding

Chad: 07:17 In coaching, I'm obviously the metrics that you're using. I guess not. So obviously this isn't an but it's different for every client depending on what they want. Right?

Eric: 07:27 Except the one metric is very keen is I'm keen on is checking your Beta hydroxybutyrate molecule that way and your blood sugars. That way. Those two things. I know that you're in Ketosis, you're maintaining your fatty acid conversion to the Beta hydroxy, but molecule. That's the power of ketosis right there. That's the power source and those things are metrics that I can't go by how you feel and you do. You do a good job, Chad. You check your ketones, but you say, man, I know if I had that afternoon, push that energy, I'm ready to go. Yeah, I am. I'm in Ketosis and lot of times you. You are a lot of times people. Yeah, it's, it's, you know, that perceived feeling. I feel safer with bio-markers, blood markers, anything I can do to just keep a record now in, in, in, in that Lockton area.

Chad: 08:28 Yeah. Well, you, you also love the science side of it. Right? And understanding the science side of it and making sure that people are measuring themselves up to what's available scientifically. Was this right? We're not, we're not trying to sell anything that can't be proven through these types of tests. Biomarkers all the time.

Eric: 08:47 It makes you attach to it. It becomes real to you these blood markers and biomarkers and it makes you. The biggest word we're going talk about today probably is accountability. It keeps you accountable and that's the festival.

Chad: 09:02 Yeah. Could you do a quick, I mean this is kind of putting you on the spot, but could you do a quick list of, of some of the metrics that are used by a number of your clients? I would. I would assume heart rate is one.

Eric: 09:15 Yeah. How heart rate monitor in your training, not just seeing how high you can go and how long you can go and how you can sustain an average, but recovery recovery. I want to see the drop. I just had a call this morning and I said I really want to see that three minute drop and I'll discuss that later and I have. OK, so heart rate's great because then now I know how you're performing in your workout when we've talked about it before in the last podcast and of course your, your Beta hydroxy spirit molecule, the Ketone, and then of course, you know we're in this about insulin. You know, we're, we're controlling our insulin so that fasting glucose is really important and until we can, where the continuous glucose monitor, everyone's got one, they come down so cheap, you're just wearing it and so, you know, you're watch all day long.

Eric: 10:00 Then I'll be really happy. I know are really watching her probably not far off, but assuming we get a Beta continuous monitor maybe day, but those are really strong and the scale. Yeah. Nope. Your clothing, your sizes besides your blood tests, you know, getting your blood lepage dime and your a1c. Those are the critical ones and looking for inflammatory markers and things like that. Then we'll get your thyroid, your adrenals and things like that as we go. But those are the things we look for and in, in, uh, those who, that coach, when you start to start to connect with your biomarkers, you start to realize that there's something under their skin that's really important. Yeah. It's not just, you know, out of sight, out of mind, because we do, I have with all out of sight, out of mind movie. I feel OK, I'm good. But remember what I said, if I had a question spiritually, why didn't our bodies may with transparency, transparent. So you can see your organs working, you can see your arteries that pumping, you see formations of plaque maybe and different things that scare you. It. You'd really connect to it that way. But do it under the skin, like I said, outside of. So I don't think anybody would be attracted to each other.

Chad: 11:12 Maybe look at the liver on her. Yeah. I just don't see that happening. I would. I find. Oh, that's good

Eric: 11:24 dna material right there. Keep

Chad: 11:28 this moving at one. I will say from my experience, because that's a part of this podcast and me sharing my experience and people have asked for a little bit more of that one thing. One metric that I love that you gave me, and it seems so rudimentary and obvious, but it wasn't for me is you. S You gave me in my. Especially when I was first starting my first six week cycle, you gave me a workout cycle. Um, I had 30 minutes of Cardio and then I had six moves, a rotation of six moves that I needed to complete as many times as I could within a 10 minute period. And I could, I could watch that increase in how many times I could get through it in 10 minutes. And so it was instant feedback that, hey, I'm, something's happening here. My heart is getting better. My, you know, my endurance is getting better, my energy is getting better, my fee, I feel better. I'm getting through, I'm getting stronger because I can get through more of the. So that to me was an undeniable, um, metric for my progress,

Eric: 12:31 great and motivating because you're seeing progress, you're seeing success here without anybody giving you that accolade from the outside, you're feeling it from within just way more meaningful and lasting. OK. And that's why I give those kinds of workouts and I'm doing it more and more with more of my bio fighters trying to get them connected that way to where they actually see the results and you feel it too. And that's the good part is that feeling.

Chad: 12:57 Yeah. So, um, another one I want to talk about and I was so glad you brought this up in our conversation prior, is getting rid of temptation because this speaks so loudly to me, uh, if, if it's accessible and I'm talking about crappy food, if it's accessible, I will eat it. And so I have to have a system where the food that, and I live in a household of, of people who are still sweet eaters and carb eaters, you know, which obviously have kids they need to be eating carbs and um, anyway, so I have to get rid of that stuff. When you talk to clients or when you're working with people and the temptation is just too much. When they've got food around their eating, what's, what do you tell them

Eric: 13:44 in the beginning? OK, as you adapt to Keto, OK, as your brain adapts to say, hey, there's something else besides glucose that's keeping me addictive to these behaviors. OK? To the temptations of just constantly feeding that Carb that Glucose Lib rang. Member fatty acids don't cross the blood brain barrier. Only thing that does is ketones and it's a preferred fuel for the brain. The brain's what delivers all your cravings, your temptations. It's in control. Your Ghrelin and your Leptin. It's. It's the brain. You remember when we started, I said, look at first, let's clear it out. If you can't then do the best you can because you have kids and you have a little bit of carbs for them and whatever. I liked to clear all sugar out, all candy and all that, but that's just, that's me, but let's keep it logical. That's what's doable, but remember what I told you.

Eric: 14:33 As you progress, you can have stuff sitting in front of you, but due to the Ketosis, your brain has a death that says, Hey, I'm not giving you these cravings anymore. That's the difference between our program and others out there is the playing field is different. Other diets and other programs, different energy source that controls everything. We're in a new playing field and says, hey brain, here's key towns. I got you. All that fuel you need, so leave me alone on the cravings and the glucose issues and it died. You stop. OK. Is So successful and that's why you, if you re energize that brain, the glucose, like on a scale out day or on a non-school, the worst thing happened to me. I would love to say I enjoy the holidays. I did not sell my, my bio fitters and looking at their, their diaries. It was just depressing because they can scale out. I mean you have to socially on Christmas Day or whatever, but we'll talk about that. It, it went from a few bites to a binge and then the guilt and everything. It was a rough two weeks for me to just watch, you know, some of that digression a little bit, but don't feel bad about it. It's just kick right back in. OK, erase it. Move on.

Chad: 15:57 So clean out the cupboards is what I would agree with you. I, my experience for the first four weeks. Don't have it around. And then after that your Palette will change. And, and, um, there's times where I think I want something and I'll scarf it down and I'll realize that I didn't want it. Did you enjoy it? No. No, not at all. And you're speaking the truth. Everyone's been in Ketosis. Can honestly say I ate it out of habit thinking this was a reward for me many months ago or whatever. How, come on, I'll get the same bang for my buck anymore, cheated and then you. And then that's where the guilt comes in and we're going to talk about that. But that's a big deal. They guilt huge. Um, and where you're dealing with that a lot with some of, with somebody. I mean, I hear different, a lot of adjectives right now.

Chad: 16:46 So, um, the next one that I wanted to bring up is lack of planning is from my experience, the easiest time to fall out of ketosis or the key ketogenic diet is when I haven't planned. And you know, I usually don't get hungry until about one or 2:30 in the afternoon. One 30, 2:30. I plan to eat at 1130. That doesn't always happen, but I will start to get hungry around 1:30 or, or, or at least recognize that I need food and if I don't have my meal planned and I don't have the ingredients that I need, that's my, that's my weakness. That's my weak point is, is I'm going, I'm now going into hunger mode, which at least my brain thinks I'm hungry, right? Because I should be doing that action of putting a fork to my mouth. So I go into hunger mode. I don't have what I need and I just eat whatever's easiest, which usually ends up becoming like a ham sandwich with bread or you know, something like that. Um, so available really

Eric: 17:50 a Burrito or something. And so I think this is a big downfall that you talked about is not planning, planning, planning your menu, your went into the spectrum which happens in, you've had at both ends of the spectrum where the temp, you're just hungry. And the temptation to eat something that's not there, that shouldn't be there for you. It's tempting. The other is you're, you don't eat it all. You're going to, you're not hungry. So now I'm saying you got to plan to eat. OK, and I hate telling people to eat when you're not hungry because your body's just telling you I don't need the sub straights right now. I am fine. I have Beta hydroxybutyrate going, the brain going to the muscles. I have other fatty acids. I have plenty of glycogen. I'm good to go. So why is your coach telling you to eat when your body is saying, I'm good to go.

Eric: 18:40 So I have to walk that fine line. I have to walk with people because I, I just wanna make sure they're getting enough bang back to the old school. I'm enough nourishment and left. You know, I'm more of the phytonutrients and things like that, but I got to learn to shut off once in awhile and say, Hey, your body talks to you. So listen to your body and you, I've seen you at both ends where you're like, I didn't leave till 4:00. Say, Oh, good failure body told you not to. So you know why you have to go back to what the food industry wants you to do every two hours. Still thinking about it. I'm, I am, uh, I'm not a planner. Naturally. I'm very much a fly by the seat of my pants, kind of like, I wouldn't have always done really well.

Chad: 19:23 This is one, one place I can, I can absolutely not wing it because other things are in the fridge and I will go for them if what I want is not readily available, which is a big reason why. So during the holidays we gave, we gave away a free dessert cookbook with like over 10 desserts or something like that that were completely keto fat bombs and really delicious. Um, that's the reason why all of your clients get meal plans and shopping lists more than of I have more. We're doing a whole new thing as you, as you know, the bio team were doing a lot more venues coming. We need to figure out how to help, how to get some of these menus to our listeners. If they're not your clients. Some way that we can get some of these, just at least a sample of some of these so that they can create their own or or have a little bit of help, but that's huge plan to good goal for you because that's obviously what are your weaknesses to task. So we're going to make you a better meal plan. That's right. And the next one goes right along with meal planning or planning in general is stepping out of routine and I at this one was born. This one was born out of me telling you Eric, I'm going on vacation. Me and my family, we don't vacation a lot necessarily when we camp a lot, you know we go to the mountains, we go to the national parks, we and a lot of times it's hey lets let's go design

Chad: 20:48 tomorrow. And so you get out of this routine where it's, it's a little bit easier to stay in keto when, when you have this routine. So it comes back to planning I guess. What advice do you give to people when they're planning to go out of routine? Go on vacation, go. I don't know, work trips if they've constantly got work trips

Eric: 21:08 fast, I catch myself doing that. I'm going to fast today. I don't it, it's out of probably just feeds off salvage or lazy. I don't want to deal with it and I'm not in the mood to deal with it. So you know what, I've got plenty of fluids. I'm going to fast today and I'll actually throw a fast in there just because I feel good and fasting is not starvation and now I can't think of that way. It's actually if you can go past the 24 hours into the 32 Gig, you know, regeneration, some of the old sales your nails. I'll stay out of the details but there's so much benefit to fasting it. It's not a punishment or anything like that. It's an opportunity actually. And I'll fast but more than that I'll, I'll have to sit down and plan if I'm eating out, you know, what you know and I'm good at it because I know a couple of years at it looking at it and I know where to go, what salvage it.

Eric: 22:03 And let me just, and I'm easy to please, I, I just, I, I'm really simple guy. I am and I only have a menu of maybe six items and eggs are always my best friend when I'm traveling because one, because eggs are highly rotated and there don't stay in a restaurants fridge very long, you know, they're always moving them real quick so that I can't get sick basically for some meats and we'll sit around for a long time until they sell it. But now it's, it is part of planning and a lot of people who travel. I have bio fitters that are travel. I'm always talking to them about it and they get better at it. You get better at it now. And I have one who just, he's, he eats out all the time. Every time I look, there's diarrhea as long as it's the long johns. It's a Texas roadhouse, Chili's, and he's just very. He's awesome. keto, he, he, his keto picks his ketones. He's always in. Yeah. I'm like, good for him. He's eating out a lot. Yeah.

Chad: 23:01 Different. One of your bio fit e-books or the books up to this point, but like your recipe books that I think it'd be really cool to compile a book of restaurant menu items that are Keto friendly.

Eric: 23:14 Yeah, that would be a quick emergency reference and there's a lot of them. I mean, you go out anytime you want it, you can always find Keto. Yeah.

Chad: 23:22 I'll give just a couple tips from my experience because, because we do travel so much. Um, and a lot of it's long periods of time on the road because we like to drive where we go. We have a big van, we throw the kids in the van through all our equipment because we have rock climbing equipment, kayaking, equipped, blah, blah, blah, all that kind of stuff. So driving is our option. Um, and uh, for me a huge was knowing what snacks I can keep in a cooler in the car. So this is cheese, this is hard-boiled eggs. We will hard-boiled 18 to 32 eggs before we leave to go. So that, I know I have hard-boiled eggs in the cooler at any moment. I'm nuts. Uh, you know, all of these I've machines and yeah,

Eric: 24:10 um, my travel stuff and know that's, and those are free. So. And mushrooms are basically.

Chad: 24:15 Yeah, all, all is we, I mean all of that kind of stuff. So I would just with experience, I know what fat bombs, snacks, the small things I can keep with me at all times just in case the family decides to stop somewhere and they don't have an option for me. Right. They stop it in and out and I don't think a, a boundless Burger is what I should be eating. Right. Then I have some options. Right. You got a iceberg lettuce.

Eric: 24:50 I, I went when I see my biofitters, salad as I'm like, all right, come on, just get rid of the ice Berg plays that just wasted, you know, little rough edge maybe, but let's get the Kale.

Chad: 25:00 Yeah. So stuff. So having those things, those go to on the road sort of things are perfect. Yes. The other thing is, is just what you brought up knowing your menu menu items on to go places. So I know chick filet I can go. I get the southwest salad minus the corn and the beans and grilled chicken, not fried, you know, so I know the things that I can ask for and then I know the macros of that because I've done it so many times. So it's easy for me to keep my diary

Eric: 25:29 military on the calorie restriction diets, the typical diets. They really have a hard time eating now because you've taken off the calories and the fat is out of there. Now they're left with protein to a certain point and it's like, ah, there's just nothing. I mean, and that's what's so unique about the kid jack, is there's so many good foods. Eat out all the good foods.

Chad: 25:53 Yeah. So obviously this relates to our last one plan, plan, plan, plan, but also know yourself and know your options. And uh, and, and when you step out of your routine,

Eric: 26:06 it should be pretty seamless and maintaining, you know, we're talking about goals here. You've got to maintain the accountability to the goal that you're after. And we're doing a, you know, like today's podcast and those bio filters that we have a social networks July or they'd actually you actually make your goals and you wire goal progress because remember, and you know, we always told her, write down your goals and read them to yourself every day and we've all been down those paths. But especially in dieting, everybody's failed. I don't care my goals, you have set. But like I said before, if you're out there and you're changing your body composition and you're getting rid of your metabolic syndrome or you're pre diabetic and your high insulin and there's nothing better than changing the playing field to where you actually can actually lose weight and not, not be hungry

Chad: 26:59 key right there. So I want to pull out something you said that just really resonated with me and this goes right into our next point is you said everybody has failed us. And I don't think we stopped to think about that. Like literally we see these, we see the Eric's out there, you know, and we see the other person may look like they have, they do this flawlessly and they never fail, but the reality is they do, everybody does, and it's what we do with that failure that determines our traditional trajectory. Right? Right. And so that leads us into this next point which we kind of teased earlier, which is shame and the ugliest when, when. Yeah, when it rears its ugly head there. I mean it's, it's a battle.

Eric: 27:46 It hurts. It's painful and it's wrong. It really is. I mean, I, I don't, I've never, I've learned not to motivate by, by shame and fear. I can get those two that are there. You will. I think the

Chad: 28:06 finding moment is when that failure happens, what do you choose to do? Do you choose to shame yourself and get upset and angry with yourself and say, oh, this is what I always do and these are my patterns and now I'm, I'm just setting myself up to do the exact same thing I did before. Or do you say, you know what? Little bit of grace. Yes. We failed big freaking deal in today's a new day. This is a new minute. I make a different choice right now.

Eric: 28:34 Yeah, and and I have firefighters out there that. Not In that word you just said it just it just. They say it's a pattern. I always failed. This is my pattern and it was used in the last two weeks because at the holidays, and I'm like, it's not. This is a different playing field now. The old pattern was, yes, you've got cravings, you cheat and you fail and you ended up going back. You know that Yo yo back forth, but we're changing the playing field because of the energy substrates. You're not going to have that same powerful cravings and hunger. You're giving your brain a fuel now and you just got to remember that this is not a pattern from the old diet pattern, just is something different. No, get rid of that is the pattern is gone. This is a new playing field now and you made a little setback, but that's OK. You'll get right back in keto. You look at you. I'm in Keto. I'm good to go. Yeah. And then erase that. It's gone. It's from, you know. Oh

Chad: 29:30 yeah, yeah, yeah. And I, I mean, I know for myself from personal experience and talking to you and just kind of the devacy I get to experience your clients experience you because you experience every and, and it's been rough the last few weeks or so.

Eric: 29:47 If I'm a holiday guy, trust me, I really do appreciate it, but I'm so thankful. It's all right. It's all a fresh start and I, I in, in, in communicating biofitters, I was like, should I leave him alone or should I be that, that, that nagging coats, it makes you feel guilty. I don't want to make you feel guilt. I don't have to know how are you doing? How's your key stay? keto, they're not. That's my favorite. Two words just stay keto, but I can't do that during the holidays.

Chad: 30:14 Yeah, and I think the really the only result that ever comes out of shame is just a spiral. Correct? Correct. I can't think of any other outcome I've ever had personally when I felt shame around something

Eric: 30:25 and I'm not going to let anyone allow anyone to use it as an excuse either in giving up is not going to happen. Sure. Hers, I mean there's a lot of pain going through all your goals and your your trials and and I, I've always been the biggest focus on the finish line. Even in Iron Mans and the racist where I want it to just die. Actually win one race. I was in so much pain. I was really wishing a car would just hit me and take me out completely to where I just focused on the finish line at too much. I kept thinking, oh, I got 18 more miles of this and then 20 more miles now focused on the finish line. How are you going to feel at the finish line? Just that feeling of whatever goal it is, focused on the finish line and it will pull you. There

Chad: 31:08 really works well. That's where I was going next. Your next point. No, you're. That's perfect. That's a perfect segway for getting the why is another reason why people fail when we get into the trenches, the day to day, the grind, whatever you want to call it. It's really easy to lose sight of that finish line. Absolutely right. I mean, a couple of weeks ago we sat down with Mackay we talked about is triathalon experience and he said they're in the swim. There was a moment when he was going to give up. Oh, he was looking for a kayak. Yeah. He was looking for. You're done. Um, s, you know, heart rate was up, scared. You're in the, you're in with all these B, whatever. At some point he had to redirect his mind to that finish line. Yes, he did.

Eric: 31:51 Yeah. And we all have to do that. And I mean, you, everyone out there is, is just focused on the finish line. And I know what most of their goals are obviously because I'm coaching and, and they're, they're being coached for a reason because if you don't have skin in the game and your goal, sure, it's tough. You know. And I always lie, I would use the comparison is, it's not about its commitment accountability, but it's also saying, hey, this is worth it to me to, to force myself to have skin in the game, you know, to be committed.

Chad: 32:26 So this one's a two parter. One, you have to figure out your why, which we've talked about. We've had a whole podcast dedicated to figuring out your why, you know, whether it's being able to play with grandkids. It's doing some big race, you know, you gotta figure out what that why is. And then you got to keep it in your mind as much as possible. And when you start to re write starts to yourself, self slip, you know, you've lost track of the why.

Eric: 32:53 And when you get there to the finish line, you did it for yourself. The worst I've seen is if I cross that finish line and all I was there for is the Hurray, the accolades and Bob Lot yet and all that it wears off. That's gone unless later everybody forgets. Nobody remembers that day. But you have to say, I did it for me. And that's, uh, I try to get people to, to, to go after that. Your weight, your health, everything stays good.

Chad: 33:25 Yeah. Well, the telltale sign of doing it for yourself is when you finish, when you cross that finish line, you just know there's another finish line you need to cross, right? And that's when you know you did it for yourself because the gratitude or the granted, the gratification that you got out of that finish has driven you to find the next goal,

Eric: 33:44 finish line. And the harder you know your struggles were, that finish line is more rewarding for yourself and not everybody knows your struggles and they'll pat you on the back and give you props, which are good. Those are motivators, but they don't really been through. You know, what you've been through and you got to give yourself the biggest props.

Chad: 34:04 OK, last one. Yes. Support System, support system, support system, support system. The number one, how do I, how do I not? I, I can't overstate. I, as I look at the times in my life where I failed is because I did not inject myself into a support system that would bully me up, cheer me on and see me through to the finish and I just, we talk about it all the time and have it gotta have it no matter where you can find it, you have to find that support system

Eric: 34:40 and it's, it's accountability again. And I, you know, even those who put their pictures out there on instagram and facebook, they're going public with it. I'm OK with it because guess what, you threw it out there. I've just gone public. So, Hey, I'm starting this and if it keeps you from failing and keeps you accountable and you have a coach, you have like, we have our, our social network that keeps all the uh, uh, bio filters together, supporting each other and you're wiring your workouts and your progress and your goals and your family support, your spouse support. You got to get a lot of people on board. It's really hard by yourself, but it's really hard if you have nobody there in your camp with you.

Chad: 35:21 Yeah, for sure. I can know. I can tell you the time that it turned my whole when it all turned around for me, I've talked about my story in the past. I was quite a bit overweight, knew it was about it and couldn't find the motivation or the support system or whatever to get me to the place that I wanted to be. When I finally let down my guard and went to a freaking class at the local rec center and connected with the teacher there, it all changed to change on. That was it. I knew from then on Thursday nights are sacred because I am going to this class. They want me there. Then teacher wants me there. I mean it was just such a good community and was such a good accountability system. And if I wasn't wearing one week, what do you think everybody was saying the next week we were all here working our asses off. Where were you exactly? And, and, uh, and that was the motivation.

Eric: 36:24 Yeah. And you and you have friendships and support and it's just like our social network. We have. Same thing if you don't wire, where were you? Where was your workout? Where towns and all your, all your stuff that you're doing, it's, it's accountability and that's what a coach, you know, I'm a coach, but obviously I'm just saying a coach or somebody to help you get there. I don't care who it is. Yeah, just find it. Yeah. There's some great spouses out there or do you do it together and have that? I've had that are teamed up and in some spouses aren't on board, but they're totally supportive. It just comes down to like a, what are we eating tonight and who's making dinner and we're going to have a lot of good satiating fats or carbs today.

Chad: 37:10 Well, I mean, we're at a time alarm. No, you're good. There's so many that we didn't get to that weed that got brought up in our conversation. I mean, you just alluded to it. Naysayers, um, maintenance, scale out days, you know, all of these salt on the scale out with and talk to organize your scale out. Yeah. We've actually done a full podcast on scaling who you don't binge. Yep. So, but anyway, this is a good conversation. I really hope this helps a lot of people because identifying where we fail is crucial to success and being real about where we fail. So thanks so much eric. You Bet. Thank you. And I also want to thank you for joining us on this quest for optimal fitness. If you're ready to begin your journey and live your life in Ketosis, be sure to check out biofit coaching or [inaudible] coaching on facebook.

Chad: 38:01 That's a great place to find that community that help whatever it is you need to success to succeed, the, the things that we're talking about. Um, also, if this podcast has helped you or entertain you in any way, we encourage you to go on itunes and leave a review and a rating for the podcast. We've been getting a lot of good feedback there. In fact, just recently, somebody left us some great feedback, some, some criticism that will help us develop a better car, a better podcast, and so we encourage you to go on there. Leave us a note, let us know what we're doing. Good us know what we can improve on and give us a rating. It helps us reach more people and help more people get this message to them. And finally, the greatest compliment that you can give us as a recommendation to your family, friends, and loved ones a. If this has helped you at all, or if you know of somebody that this could help, please share the podcast with them and until next time, stay Keto